Air Serbia reintroduces free food, upgrades product
Air Serbia is reintroducing complementary snacks for all economy class passengers and improving its business class product just nine months after rolling out its hybrid business model which led to a notable downgrade of its on board service offering on intra-European flights. The airline's CEO, Duncan Naysmith, noted this was the first in a number of improvements the carrier will be making in the coming months. "Our product propositioning has changed a number of times over the years. Based on feedback, we will enhance the following as of November: a new business class product on board to cater for the premium traveller and we will also enhance our product offering in economy to enable more choice for our customers", Mr Naysmith said.
Earlier this year, Air Serbia introduced buy on board catering for the majority of its economy class passengers. It later rolled back aspects of the service by offering a free bottle of water following criticism from travellers. As of this month, all economy class passengers, regardless of their fare type, will also receive a bag of savoury nibbles or a gift snack. On the other hand, the airline has also said business class passengers will receive a "significantly improved service". "They will be able to enjoy an unlimited selection of drinks and an a la carte menu with cold and warm meals, depending on destination, flight duration and time of day. For guests on transatlantic flights, the service remains at a premium level, with all guests receiving their complementary meal, regardless of class of travel", the carrier noted. It also added it had improved its buy on board service with an additional eleven new products, including sweets, drinks and sandwiches.
The Serbian carrier also launched a new look website last week, which it says features a more contemporary look and clearer structure, as well as a personalised experience, easier navigation and improved functions. "Air Serbia is paying a lot of attention to its digital presence. We will continue to listen to the needs and suggestions of our guests and improve the functionality and quality of our website based on their inputs. The redesign and the accompanying improvements are just a fraction of all the planned new features, surprises and prizes being prepared by the national carrier of the Republic of Serbia for the visitors of our website", the airline said.
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