FlyBosnia outlines planned Europe network
FlyBosnia is gearing up to launch scheduled operations from Sarajevo, with ticket sales expected to begin soon. The airline is tipped to commence flights in May with its single Airbus A319 aircraft, with a further three to be added to its fleet in the coming months and a total of eight to be operated by 2023. The Saudi-backed airline has noted that its initial target destinations in Europe are London, Frankfurt, Rome and Warsaw as part of the first phase of its development. In addition, it plans to serve Riyadh, Jeddah, Kuwait and Bahrain in the Middle East. "Our schedule will be made up of both scheduled and charters", the company said. With exception to Riyadh, none of the aforementioned cities are currently linked with Sarajevo.
The start-up airline has contracted the UK-based Deloitte as its business advisor, Lufthansa Technik for aircraft maintenance and Turkish Airlines for servicing and parts. The carrier previously noted, "FlyBosnia has conducted extensive market research into creating an innovative, sustainable concept. The airline will offer passengers: a simple and clear pricing structure, allocated seating, combined business class and premium economy class configurations and on-line check-in at point of purchase". It added, "Ticket pricing will be dynamic and highly competitive, supported by an extensive, integrated marketing campaign and promotion. Existing connections with hotel and travel agencies will support and drive passenger demand. FlyBosnia’s on-line booking system will account for up to 80% of all ticket sales, enabling the airline to minimise distribution costs and, therefore, maintain a strong competitive pricing advantage".
FlyBosnia has been set up by Saudi Arabia's Al Shiddi Group, which was founded in 1975 with interests in various fields, including construction, real estate, agriculture and tourism. It has been operating in Bosnia and Herzegovina since 2006, where the group consists of four companies - SRE Investment, Shad Invest, Sarajevo City Center (SCC) and Hotel Bristol. "FlyBosnia has conducted extensive market research and detailed operational and financial business planning. Bosnia and Herzegovina is an emerging tourist destination, experiencing year-on-year growth of between 10% - 20%. There is no existing national airline serving Bosnia and Herzegovina, so FlyBosnia will immediately apply for national carrier status", the company said.
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