Adria Airways brand name to be put on sale

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The Kranj District Court has decided to put the Adria Airways brand name on sale at a starting price of 100.000 euros. Interested parties will be invited to submit non-binding bids for the brand name. Adria Airways’ former owner, 4K Invest, sold the Adria brand name to an affiliated company from Malta in 2016 for eight million euros in an attempt to present a profit in the airline’s financial books. Adria later acquired back its brand name after it absorbed the Maltese company in early 2019 in another example of accounting trickery.

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