Air Serbia launches mobile app

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Air Serbia has launched its first mobile application, which is currently in the first phase of development and available for download through the Google Play Store. Functionalities include check-in, passport scan, boarding pass download, as well as storage in the Wallet app, registration via e-mail, Facebook and Google, direct messaging with the airline and the safe storage of travel documents. The new Air Serbia mobile application enables passengers to, safely and without physical contact, book a flight to their desired destination within a few minutes. In this initial version, seats will be assigned randomly. Passengers have the possibility to book their seat via the carrier's website in the My Reservation Tab, before initiating the check-in process. Air Serbia’s General Manager for Commercial and Strategy, Jiri Marek, said, “During the dynamic changes of customer preferences towards contactless retailing, we are happy that our team managed to boost the development of this important step of digitalisation of Air Serbia’s customer journey, which will significantly improve the overall passenger experience. We are implementing an agile approach of gradually adding functionalities in development of our mobile application, which allows us to respond to users’ feedback, as an essential part of our customer-centric approach”.

It is expected for the iOS version of the app to become available through the iOS App Store shortly. In the later stages of development, passengers will be able to use the application to search for flights, book and buy tickets, get additional services, as well as flight status information.

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