Croatia Airlines to adapt and compete against Ryanair
Croatia Airlines has said it will adapt to new market conditions in order to remain competitive against budget carrier Ryanair, which will open a base in Zagreb this September. In its first comments on the matter, the company said, “Croatia Airlines will adapt its business to the new circumstances on the market as much as possible. It should be noted that some of the newly announced routes [by Ryanair] are to secondary airports at destinations served by the national airline which regularly flies to primary airport, i.e. major European hubs (Brussels, Frankfurt, Rome, London, Paris), throughout the year, thus continuously providing Croatia with connectivity to the rest of the world”.
Croatia Airlines recently selected RateGain to gather vital pricing insights and competitive intelligence data. "To remain the airline of choice for all travellers in Croatia, we must have an accurate understanding of fares that are offered and available to customers across all digital platforms. This tool gives us the required exhaustive and real-time insights about our market and competition, thus helping us take data-backed decisions to boost profits and plan for growth", the Croatian carrier said. The selected company further added that Croatia Airlines was looking to expand its destination network “after the pandemic”.
Croatia Airlines faces a tough challenge from Ryanair in the months to come. Of greater concern to the company is the budget carrier’s plans to more than double its operations from Zagreb in the coming years. Ryanair has said it aims to become the largest airline in both Zagreb and Croatia. The low cost carrier will serve alternative airports in London, Brussels, Paris, Frankfurt, Milan, Munich, Rome and Oslo, which are all served by Croatia Airlines, although some have been temporarily suspended due to the pandemic. Furthermore, unlike the Croatian carrier, Ryanair will offer nonstop flights to Rome, and is also launching operations to Gothenburg, which in the pre-pandemic 2019 was Zagreb Airport’s third busiest unserved route in Europe.
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