Croatia Airlines hires US firm to take on competition
Croatia Airlines has selected the Boston Consulting Group (BCG) to support its post-Covid-19 strategy, which will include competing against low cost giant Ryanair on its home turf in Zagreb. BCG will develop plans for how the carrier can tap into rapidly unfolding summer opportunities, albeit in an agile manner in light of the continued uncertainty. The strategy also focuses on preparing Croatia Airlines for the “new normal”. “BCG will help us redefine new market opportunities for connecting European destinations with the region of Southeast Europe, maximise future revenue potential and increase aircraft productivity. It will help us define opportunities for further rationalisation and improvement of business processes”, Croatia Airlines said.
Boston Consulting Group is an American management consulting firm and the world’s second largest by revenue. “We serve seven of the ten largest network carriers and six of the top twenty low cost carriers, in addition to airports, original equipment manufacturers, cargo carriers, and other key players in the aviation ecosystem. Our airline consulting teams combine expertise in all aspects of the airline industry, including strategy, network planning, airline operations, pricing and revenue management, sales and distribution, personalisation and airline loyalty, MRO, people and organisation, digital and travel technologies, and sustainability. By working in cross-functional teams, we view each airline holistically to ensure that every move delivers cascading benefits for the business overall”, BCG said.
The company noted its work has achieved “groundbreaking impact”. “One airline client’s transformation has been described as “the largest corporate turnaround in the country’s history”. Another client became the most punctual airline in the world. And another achieved a three-point improvement in on-time departures”, the consultancy firm said. Croatia Airlines is facing increased competition, with Ryanair to commence operations to Zagreb next week and base its first of two aircraft in the city by the end of August. Furthermore, the carrier is awaiting a ruling by the European Union’s General Court on a Ryanair complaint over state aid provided to the airline by the Croatian government in order to cover losses generated by the Covid-19 pandemic last year. The court has ruled in Ryanair’s favour last week in similar cases brought against the European Commission for aid granted to KLM and TAP on the grounds that regulators failed to justify the cash injections.
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