Croatia Tourist Board allocates €2 million for airlines
NEWS FLASH
The Croatian National Tourist Board has allocated 2.040.000 euros for promoting air routes to and from the country in 2023. The Board is working with Croatia Airlines, Ryanair, easyJet, LOT, Jet2.com, Volotea, Transavia, Eurowings and several others. The funds are not provided to airlines in the form of subsidies per passenger carried, rather, they are invested into marketing cooperation through campaigns in different types of media, that is, the joint promotion through different communication channels. The Croatian National Tourist Board noted that around 60% of its budget for marketing cooperation with strategic partners has been allocated to airlines.
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