Croatia Airlines to focus on revenue optimisation

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Croatia Airlines and the Sabre Corporation, one of the leading technology providers to the global travel industry, have announced the renewal of their long-standing partnership, with the Croatian carrier to begin using Sabre's AirVision Revenue Oprimiser. The two sides inked a cooperation agreement over four years ago when Croatia Airlines became a customer of Sabre's revenue management products. The new revenue optimisation suite of technology solutions helps airlines to take a 360-degree approach to forecasting, analysing, and optimising their revenue streams, by providing real-time visibility into the total revenue for every flight, every market and every departure date. The product offering is designed to allow airlines to make the most of their inventory and help break down data silos that may exist across the airline enterprise. Croatia Airlines' CEO, Jasmin Bajić, said, "We are laser-focused on delivering a premium passenger experience and that is much easier if our bottom line is healthy". He added, "It is essential that we protect our revenue by setting the right price and maximizing the number of seats sold. Sabre's state-of-the-art revenue optimisation solutions are key to making this happen by providing us with actionable insights based on customer demand, competitive landscape and a myriad of other factors".

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