Adria Airways brand name on sale
NEWS FLASH
The Adria Airways brand name has been put up for sale at a starting price of 100.000 euros. The date for the submission of binding bids has been set for July 6. However, the date may be extended as physical access to the brand name documentation is currently not possible due to the coronavirus Covid-19 pandemic. Adria Airways’ former owner, 4K Invest, sold the Adria brand name to an affiliated company from Malta in 2016 for eight million euros in an attempt to present a profit in the airline’s financial books. Adria later acquired back the rights to its brand name after it absorbed the Maltese company in early 2019.
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