Adria brand and trademarks “ready to start next journey”
The owner of the Adria Airways brand name and logo is looking to extend the former Slovenian national carrier’s legacy by licensing its intellectual property to another company. The brand owner expects for an existing airline to license the trademark, logo, and Adria web domains and set up a new Slovenian or regional carrier. “The former national flag carrier’s exit in September 2019 has created a significant gap on the market for new players. The East Adriatic is among the fastest growing regions in the world - welcoming in excess of 32 million visitors per year, while Ljubljana’s airport infrastructure is run by Frankfurt Airport, with capacity doubling in 2021, making this the perfect investment”, the owner of the Adria name said.
In 2016, the government of Cyprus licensed the brand name of its defunct national carrier Cyprus Airways to Russia's S7 Airlines, which has since launched a new Cyprus Airways. The Adria Airways brand was sold earlier this year to Muneef Tarmoom, a businessman and investor from the United Arab Emirates, for 33.000 euros. In addition to the name, the package also included three different logos, as well as the web domains adria.si, flyadria.si, adria-airways.si, afs.si, adria-airways.com, adria.ba, adria.mk and adriaairways.me. “The brand legacy and trademarks are ready to start their next journey”, the owner of the Adria name noted.
The Slovenian Ministry for Economic Development and Technology has turned down several proposals by airlines to either establish the country’s new national carrier or station aircraft in Ljubljana. Talks have been held with the Lufthansa-owned Air Dolomiti, low cost carrier Wizz Air, Slovenian cargo airline Solinair and the French Valljet. Recently, a carrier from the Middle East also expressed interest in establishing a new Slovenian operation. However, the Ministry noted it had not accepted a single offer. “We are still seeking the most favourable solution that would cover the needs of Slovenian passengers, as well as meet the requirements set out by the European Commission for the establishment of a new airline, which would have to involve a private investor, or several private investors, a sustainable business model etc”, the Ministry said.
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