Air Serbia restoring pre-Covid network
Air Serbia has announced it is restoring another destination within its network last operated prior to the coronavirus pandemic with two weekly flights to Zadar to commence on June 14. It joins Madrid, Venice and Nice, which will all be reinstated in the coming months, as well as the fourteen new routes set to launch this summer, complementing the four new services introduced in January. As a result, the Serbian carrier will maintain flights to six points in Croatia. In addition to the year-long service to Zagreb, it will also run three weekly flights to Split from May 26, two weekly to Dubrovnik from May 26, two weekly to Rijeka from June 15 and two weekly to Pula from June 16.
Commenting on developments at the airline, its new CEO, Jiri Marek, noted, “Becoming the head of a company that is the absolute leader in the region represents a great responsibility, but also brings new energy and excitement. Air Serbia is recovering rapidly and striving to reach its pre-pandemic levels by 2023, while continuing to record stable and continuous growth. In line with that, we are starting to expand our network to include numerous new destinations and are keen to offer even more choice, particularly ahead of the summer holiday season”.
The airline is continuing to consider services to Yekaterinburg in Russia following talks with the airport in September last year. The airport’s General Manager, Alexander Pastukhov, confirmed this week that both Air Serbia and Wizz Air are prepared to launch operations to the city from Belgrade and Budapest respectively, once Covid-19 restrictions and entry bans for Russian citizens are lifted across Europe. However, such limitations have not stopped Air Serbia from growing elsewhere in Russia, with the airline set to inaugurate flights between Belgrade and Sochi this June.
Meanwhile, in line with its digitalisation strategy, Air Serbia has launched a new version of its mobile application, enabling new users to book tickets in less than six minutes. The new app will be easier to use due to a histogram which simplifies the search process for lower fares, the inclusion of a passport scanning option in order to upload travel documents with greater ease, and a fully customised seat map, for a better view when selecting seats. “The new improvements in the application represent an important step in the digitalisation of our operations, having in mind that over 60% of users access the Air Serbia website via mobile devices. The needs of the passengers and the feedback we get from them have been the focus of this project. One of the results of that is our personalised booking engine that we have developed ourselves, which is not something many airlines can say. We want to encourage our passengers to try out the new application and share with us their impressions about features that are important to them. Our team will respond as quickly as possible, and the feedback will be of vital importance to us for further improving the application”, the carrier’s Head of e-Commerce, Srdjan Prokić, said.
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