Air Serbia to launch AI-driven dynamic pricing
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Air Serbia will become the launch customer of Sabre’s Air Price IQ tool, which provides technology for airlines to generate relevant offers by analysing the carrier’s own shopping and revenue management data in real time along with relevant marketplace insights. The cloud-native solution utilises artificial intelligence (AI) to optimise price and help airlines drive higher conversion rates and improved yield by delivering more relevant offers across all channels. “Given the challenges the travel industry has faced through the pandemic, creating products that better meet the expectations of travellers and improve profitability for airlines at the same time is more important than ever”, Wade Jones, Sabre’s Chief Product Officer, said. He added, “To match travellers to the right fares at the right times requires intelligent systems that analyse large volumes of data at scale and use advanced machine learning models to deliver actionable insights. We are delighted to have found a forward-thinking, innovative partner in Air Serbia to work with us in preparing for this paradigm shift in travel”. Air Serbia’s CEO, Jiri Marek, noted, “As an industry we are facing a rapid pace of change. After the challenges brought about by the Covid-19 pandemic, we are now looking forward to the opportunities of the summer season and exploring new opportunities. We must realise these opportunities in this volatile environment, while delivering an enhanced booking and travel experience to our customers. Sabre’s innovative Air Price IQ is a key driver in our move from static pricing to dynamically created personalised offers”.
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