Virgin Atlantic to put greater focus on Croatia and Serbia
Virgin Atlantic has announced plans to put a greater focus on the Croatian and Serbian markets in the coming period in order to grow opportunities on its extensive services to the United States via its London Heathrow hub. The carrier’s General Sales Agent in the region, Discover the World, said Virgin Atlantic will focus on working with interline partners Croatia Airlines and Air Serbia, as well as other trade partners to open up opportunities and highlight why flying on Virgin Atlantic will be beneficial for both consumers and trade partners. “Croatia and Serbia are both underserved with direct connections to North America. Our focus is to maximise the interline partnerships Virgin Atlantic have in place and work our strong trade relationships. We look forward to getting started”, Aiden Walsh, Head of Airline Partnerships and Development for Discover the World, said.
Virgin Atlantic boasts a fleet of 36 long haul aircraft. Out of its London base, it serves Boston, Las Vegas, Los Angeles, Miami, New York, Orlando, San Francisco, Seattle, Tampa and Washington in the United States. It also boasts nonstop flights from Manchester to Atlanta, New York and Orlando. Virgin Atlantic’s Account Manager for European Sales, John Price, said, “I am delighted to work with Discover the World in Serbia and Croatia. Setting up a sales team in these countries positions us nicely to be able to highlight the excellent connectivity which exists already today and build us strong relationships with trade partners. I look forward to meeting many new trade partners from the region in the coming months”.
Air Serbia maintains nonstop flights to the United States through its service to New York, which will be strengthened with flights to Chicago next summer season. Virgin Atlantic holds a 2% share of all US passengers flying to and from Serbia. However, Lufthansa is still the dominant carrier handling over 20% of all travellers between the two countries. In Croatia, Virgin Atlantic’s share of passengers to and from the US stands at 1%. Similar to Serbia, Lufthansa is dominant on the Croatian market for travel to the States, followed by British Airways and United Airlines, with the latter benefiting from its extensive codeshare partnership with Croatia Airlines, as well as the Lufthansa Group, in addition to its nonstop seasonal service between Newark and Dubrovnik.
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