Air Serbia exploring new frequent flyer program
NEWS FLASH
Air Serbia is exploring the possibility of introducing a new frequent flyer program to replace Etihad Guest, which it currently uses in cooperation with Etihad Airways. Speaking at the CAPA Aviation Summit in Gibraltar, Air Serbia’s CEO, Jiri Marek, said, “We are at a crossroads because we are still part of the Etihad Airways loyalty program, despite that we no longer have any touchpoints with Etihad. We don’t even have a codeshare. We are currently looking at different options. Either at exploring this matter as part of the current Joint Venture talks with Turkish Airlines so that we can become a member of that program [Miles&Smiles] or that we create something new. We want to do a proper job with it, so we are taking our time. We don’t want to quickly jump into something and be unable to deliver. There are 692 airlines, so the library of knowledge and experience is big. Therfore, we can innovate and cherry-pick the best idea and once we decide to go our own way, we want to have something that can be trusted and that can be delivered to passengers”. Air Serbia has been part of Etihad Guest since 2013.
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